Gorillaz – Humanz

To promote Gorillaz new album, Humanz, we teamed up with Warner Music, Gorillaz and Steamboat. Over night in Limerick City Centre we created a monster mural without warning to kick off the Gorillaz worldwide guerrilla marketing campaign.

Gaining international news coverage, 900k+ views and 1.3m+ organic reach, it was most definitely a successful campaign.

MURAL

GUERRILLA

VIDEO