Littewoods Ireland approached us to create a very special series of backdrops for their V by Very AW17 photoshoot. They were bored of seeing the same plain backgrounds in almost every fashion shoot and wanted something fresh and energetic. Pippa O’Connor, Ireland’s leading fashion model, was on board too so it needed to make an impact.
Our artists took a basic sketch and transformed it into a collaborative masterpiece inspired by items from the Littlewoods collection. Each section links seamlessly to the next creating a steady flow that is broken only by the changing colour palette.